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Why Foursquare’s new feature makes a Google takeover offer even more likely

August 30, 2013

Very interesting…


Foursquare, the location-based service that started with check-ins and badges and has expanded to include recommendations, launched a new feature Thursday that brings its goal of being the “location layer of the internet” even closer to reality — and the company also happens to be the subject of investment rumors as well, with Microsoft reportedly interested in taking a stake. But if anything, Foursquare’s new direction makes it even more obvious that Google is — or at least should be — the most likely home for the startup’s technology.

After five years of building its location service, Foursquare is getting a little long in the tooth for a startup, and the New York-based company has been the subject of some criticism for failing to show signs that it can monetize the service adequately — a wave of skepticism that seemed to peak when the company did a controversial debt issue

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